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What to Know About Self-Funding Your Business


Fibbing To Yourself About Your Finances

May 06, 2021

What to Know About Self-Funding Your Business

If you have a great business idea, one of the big hurdles to actually putting that plan into action might be the funding.

Sometimes an opportunity presents itself. For example, you might receive a cash windfall from an insurance settlement or an inheritance. If so, you might know right away you're going to use that money to start your business, and that can be a good use for those funds.

If you don't find yourself in that situation, there are still ways to self-fund a business. A lot of professionals think if you can do it, self-funding is the best option for entrepreneurs.

With that in mind, the following are things to know.

Know the Pros and Cons

Self-funding a business is also known as bootstrapping, and there are upsides to doing things this way, but also downsides to be aware of.

The pros of self-funding include:

  • You know how much money you have available, so you can focus on putting it to the best possible use rather than chasing money from investors or lending institutions.
  • When you self-finance, you retain control over your business, and you don't have to constantly worry about a bank or an investor suddenly withdrawing their support.
  • You keep full ownership of your business, so when you become profitable, you, in turn, keep all of those profits.
  • Bootstrapping can actually help you focus on following a budget and living within your means so that you can put your extra money into your business rather than wasting it or spending more than you should.

Of course, there are downsides to think about too:

  • It can be stressful, and it can put a strain on other areas of your life when you're funding your business.
  • You have to make sure you can adequately fund the business and still keep up with your day-to-day expenses.
  • Depending on how you structure your business, if it fails, you could lose your personal assets.

The core idea of bootstrapping that can give it value is that it teaches you about sacrifice and how to run a lean, agile business. If you're using someone else's money, even if you have to pay it back, you might not build as strong a foundation for your business as if you have to account to yourself for every penny that you spend.

Is It Right For You?

Self-funding, while it does have advantages, isn't right for every entrepreneur. If you have huge startup costs, for example, it's probably not going to work. If you already have big financial liabilities or debt in your personal life, it might also be better for you to find other ways to fund your business.

What's Considered Self-Funding?

You don't always have to have the cash set aside to fund your own business and keep control.

There are other ways to do it.

For example, maybe you have access to a no-interest credit card, and that's part of your strategy. You could also cash out your retirement account or your investments, but you need to be careful about tax liabilities if so.

If you do have the cash and you believe in your business, putting it in might end up being the best investment you make.

Always Know the Numbers

No matter how you fund your startup, a big mistake new entrepreneurs make is not necessarily knowing the numbers and keeping an eye on their operating costs. You need to be able to take a holistic look at your finances on a regular basis.

If not, you're not going to be making data-driven decisions. You might miscalculate operating costs and other big expenses.

Prepare for a Change In Your Lifestyle

If you're really going to dive in and fund your own business, you need to mentally prepare yourself.

First, it may be years before you're paying yourself a salary.

Can you do that? If you have a family, this may not be an option for you at all, so you might have to explore other ways to fund your business.

It's going to be more stressful when you're self-funding, but that might drive you to work even harder because you have no option.

You might also need to be prepared for your business to grow at a slower pace than if you had a huge amount of funding available to you. What's good about that is that your growth is more likely to be sustainable.

You have to decide what's available to you and what you're comfortable with ultimately.


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About the author

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Securities offered through Kestra Investment Services, LLC (Kestra IS), member FINRA/SIPC. Investment advisory services offered through Kestra Advisory Services, LLC (Kestra AS), an affiliate of Kestra IS. oXYGen Financial is not affiliated with Kestra IS or Kestra AS. Kestra IS and Kestra AS do not provide tax or legal advice.

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The opinions expressed in this commentary are those of the author and may not necessarily reflect those held by Kestra Investment Services, LLC or Kestra Advisory Services, LLC. This is for general information only and is not intended to provide specific investment advice or recommendations for any individual. It is suggested that you consult your financial professional, attorney, or tax advisor with regard to your individual situation.

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Securities offered through Kestra Investment Services, LLC (Kestra IS), member FINRA/SIPC. Investment advisory services offered through Kestra Advisory Services, LLC (Kestra AS), an affiliate of Kestra IS. oXYGen Financial is not affiliated with Kestra IS or Kestra AS. Kestra IS and Kestra AS do not provide tax or legal advice. https://Bit.ly/KF-Disclosures

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