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10 Things New Entrepreneurs Too Often Forget About


Buying a Business vs. Starting Your Own

July 26, 2021

10 Things New Entrepreneurs Too Often Forget About

As entrepreneurs have to fill various roles and juggle multiple tasks at once, they usually live their lives at a rapid pace. This lifestyle can quickly overwhelm any person, no matter how dedicated they are to their job. Unfortunately, as a result, many business owners tend to forget about a few crucial things, such as getting the proper insurance, defining their core values, and focusing on the right target consumer.

If you are an entrepreneur yourself, you might know that leaving even one problem unattended can be detrimental to any business. As such, you should do your best to explore all the areas of your business and take special care of those that need it. Here are some things you might have missed.

Getting Insurance for Your Business

As an entrepreneur, you might not think about getting insurance for your business initially, but it is imperative to do so. Not only does it offer peace of mind, but it can help you save money on taxes, especially if your company ever goes bankrupt or loses some assets in a natural disaster. Moreover, a few types of insurance can give you a lot of benefits as a business owner, such as professional indemnity insurance. Not to mention that you should at least try to protect any family that you have depending on you and your company.

If you are running a business, you should make sure that it is adequately protected. The best way to do this is by investing in the right insurance policies. Some of the most important ones include general liability, business interruption, property, and life insurance. While it might seem a bit overwhelming at first, websites such as anorak.life offer various services to get you through this as smoothly as possible.

Setting Up a Business Process

A business process is an excellent tool for improving productivity and efficiency, helping you to organise your daily tasks and focus on important business activities. It can also help you to track your progress and see where your time is spent. The cloud-based software service can help you with this, providing you with a comprehensive platform for managing all your company's processes.

Defining Core Values

No matter how much money or success you finally achieve, your business will always depend on the core values you hold dear. Therefore, it is crucial to spend some time defining them and reminding yourself of their importance.

Core values are also crucial in terms of engaging employees and attracting customers, so it is vital to define them carefully for the sake of your brand. As such, it is recommended to clearly identify the top priorities of your business and make them visible to your team, clients, and partners. For example, you may want to write them down and display them somewhere in your office.

Keeping an Eye on Competition

One of the most common mistakes made by entrepreneurs is neglecting to look at their competitors closely enough. As a result, they waste time and energy on creating a product that is already on the market or matching prices that are too low for the quality of their products. By keeping tabs on what your competitors are doing, you can quickly adjust your strategy and focus on what needs your attention the most.

Making a Plan for Success

Many entrepreneurs lack a strategy for success. As such, they spend their time working hard in one direction, without even knowing whether it will pay off in the end. If you want to become successful, you need to create an action plan for your business that will help you achieve your goals in a timely manner. Just make sure to avoid making unrealistic promises that will only set you back in the long run.

Creating a Marketing Strategy

Marketing is one of the vital activities that any entrepreneur should master, as it can significantly impact how well your business performs in the long run. However, many beginning business owners tend to overlook this task, assuming that they can handle it later on down the road. It is better to start working on this aspect as soon as possible to speed things up and so that you can concentrate on other issues in your business.

Focusing on Target Audience

Every entrepreneur starts with a product or service in mind. However, when they begin working on it, many tend to lose sight of the target audience they were going for in the first place. This is why you need to define your target consumer before you begin working on anything else. Once you have done this, you will be able to offer what's actually required and create an effective marketing campaign based on the preferences of that particular group.

Setting Up Quality Control

As soon as you begin to grow, you will need more people to work for you. Unfortunately, this means there is a higher chance of passing on any errors from one employee to another. To make sure that this does not happen, you should always make time to check your product quality and processes and make any corrections needed. This should not only be carried out when you are just starting but throughout the entire lifetime of your business.


Networking is important not only for small businesses but also for large corporations. As an entrepreneur, you should never forget about networking opportunities, even if you feel your business is doing well as it is. You may want to join a business group or go to conferences. New opportunities are often found through networking with other entrepreneurs or experts in the field of your interest.

Saving Money on Taxes

New entrepreneurs tend to focus on taxes last, too. However, even if you have a part-time job outside your business, you must never underestimate the significance of taxes. You should know which deductions you can take and how to save money on taxes when filing them each year. This way, even if you are not making a lot of money right now, you will be able to keep more of what you earn in the long run and avoid making unnecessary mistakes that might sometimes even have legal consequences.


There are many things that entrepreneurs tend to forget about. If you are a business owner yourself, do not make this mistake. Instead, make sure that you have taken the necessary steps to protect your business from any potential problems and safeguard its future.

As an entrepreneur, you need to keep an eye on all aspects of your business. While it can be challenging to make time for all of these things, if you do not pay close attention to each of them, your business may suffer in the long run. As such, it's vital to set time for this on a weekly basis and find ways to make it easier for you to stay on top of everything.


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About the author

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Andy Redan

Andy Redan is a content writer whose primary focus is to create high-quality articles on new technologies. His other main fields of interest are business and home renovations.

The opinions expressed in this commentary are those of the author and may not necessarily reflect those held by Kestra Investment Services, LLC or Kestra Advisory Services, LLC. This is for general information only and is not intended to provide specific investment advice or recommendations for any individual. It is suggested that you consult your financial professional, attorney, or tax advisor with regard to your individual situation.

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