a person holding a phone

Media / Blog

Creating a Winning PR Strategy for Launching a New Fintech Product


Unlocking Financial Freedom: The Power of an Investment Line of Credit

March 25, 2024

Within the fast-paced world of fintech (financial technology), where fierce competition and perpetual creativity are the norm, a new product's release must be more than just technically sound and conceptually solid. It requires the execution of a carefully planned and comprehensive public relations (PR) strategy with the goal of creating anticipation, cultivating credibility, and drawing in important players.

Using PR for fintech product promotion entails thorough preparation, impactful communication, and utilizing a variety of media platforms. In such a cut-throat market, understating the target audience and outlining an attention-grabbing narrative is key.

Understanding the Audience

Knowing who the new fintech product's target market will be is essential before launching any PR campaigns. Who are the possible customers? What needs, wants, and pain points do they have? PR campaigns can be more effectively targeted by obtaining valuable input about the target audience through the creation of thorough consumer profiles and market research.

Crafting a Compelling Narrative

Every effective PR effort starts with a captivating narrative. The new fintech product's story ought to focus on its distinctive value proposition, cutting-edge features, and the issues it resolves for customers. Whether the story connects with the intended demographic and distinguishes the product apart from competitors, it could be about improving security, opening up previously unreachable markets, or simplifying financial processes.

Building Media Relationships

Building solid connections with journalists, influencers, and other media outlets is crucial to draw attention to and promote a product. Nowadays, influencer marketing for PR campaigns has proven very successful. Influencers have been the go-to partners of companies looking to reach a border audience. Speak with tech journalists covering fintech advancements, finance blogs, and trade journals. Personalized pitches that demonstrate the product's potential effect and newsworthiness can boost the chances of getting media placements.

Utilizing Multiple Channels

To maximize visibility and reach a broader audience, a multi-channel strategy is indispensable. Make use of digital channels like social media, email marketing, and content marketing in addition to traditional media outreach to interact with prospective clients and stimulate interest. Make interesting content to highlight the features and advantages of the product, like blog entries, infographics, and videos.

Leveraging Thought Leadership

One way to boost the credibility and visibility of a new fintech product is to position key executives or experts as thought leaders. They can get involved in the process and speak at trade shows, webinars, and panel discussions to share knowledge, show off their expertise, and highlight the possibilities of their product. Bylined articles and whitepapers are examples of thought leadership content that can further develop authority and draw in stakeholders.

Engaging with Fintech Influencers

Influencer and industry expert partnerships can help PR campaigns reach a wider audience and give the new fintech product more legitimacy. Discover influential people in the fintech industry who are well-liked and reputable within the target market. To maximize their impact and reach, work with them to develop sponsored content, hold webinars, or take part in product demos.

Managing Crisis Communication

Having a proactive crisis communication plan at hand is crucial for minimizing reputational harm and sustaining trust in the event of unfavorable press or unforeseen difficulties. Plan for possible hiccups, create concise messaging, and choose representatives who can effectively and transparently respond to concerns. Keep a constant eye on social media discussions and media coverage, and act quickly to resolve any problems that may come up.

Measuring Success and Iterating

Following the launch of the new fintech product, it's imperative to gauge the PR strategy's success and modify approaches as appropriate. To measure the effectiveness of PR campaigns, evaluate key performance indicators (KPIs) such as media mentions, traffic to the website, lead generation, and customer acquisition. Get input from stakeholders and customers to pinpoint areas that need improvement and hone the launch plan going forward.

The Final Say: Crafting a Top-Notch PR Strategy for Fresh Fintech Products

By employing a comprehensive public relations approach, fintech companies can effectively position themselves in the competitive fintech industry, which is predicted to grow to $882.30 billion by 2030.

When introducing a new fintech product, a well-thought-out PR strategy is crucial since it fosters adoption, develops credibility, and boosts awareness. Fintech companies can improve their visibility and minimize the impact of their product launch by determining their target audience, creating a narrative that engages, reaching out to influencers, forming relationships with the media, and making use of a range of platforms.

Maintaining momentum and adapting to shifting market conditions also depend on proactive crisis communication and ongoing success monitoring.


Navigating the Generational Wealth Landscape: Opportunities and Realities

About the author

Igor Zagradanin

Igor Zagradanin is a content marketing expert with a proven track record of helping businesses by adding value to their brands, and content marketing strategies, as well as educating and connecting with their audiences on a personal level.

Sign Up

Sign up for our exclusive Sunday Paper with a weekly market commentary, insightful personal finance blogs, and life changing education guides.

Email sign up

Securities offered through Kestra Investment Services, LLC (Kestra IS), member FINRA/SIPC. Investment advisory services offered through Kestra Advisory Services, LLC (Kestra AS), an affiliate of Kestra IS. oXYGen Financial is not affiliated with Kestra IS or Kestra AS. Kestra IS and Kestra AS do not provide tax or legal advice. https://Bit.ly/KF-Disclosures

This site is published for residents of the United States only. Registered Representatives of Kestra IS and Investment Advisor Representatives of Kestra AS may only conduct business with residents of the states and jurisdictions in which they are properly registered. Therefore, a response to a request for information may be delayed. Not all products and services referenced on this site are available in every state and through every representative or advisor listed. For additional information, please contact Kestra IS Compliance Department at 844-553-7872.

PLEASE NOTE: The information being provided is strictly as a courtesy. When you link to any of the web sites provided here, you are leaving this web site. Kestra IS and Kestra AS makes no representation as to the completeness or accuracy of information provided at these web sites. Nor is Kestra IS and Kestra AS liable for any direct or indirect technical or system issues or any consequences arising out of your access to or your use of third-party technologies, web sites, information and programs made available through this web site. When you access one of these web sites, you are leaving our web site and assume total responsibility and risk for your use of the web sites you are linking to.