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Peloton® - A Different Kind Of Investment


The SECURE Act Impact On Your Retirement

May 24, 2020

Peloton® - A Different Kind Of Investment

There are some companies that have changed our lives forever. Just think, what would our world be like without brands like Apple and Amazon? Consider adding another to that elite list: Peloton.

According to Business Insider the global fitness industry is valued at nearly $100 billion and growing. With many people being forced to work from home due to COVID-19, the demand for home fitness equipment has skyrocketed. While Peloton didn't invent the stationary bike, they did figure out how to get millions of people to buy in to a complete at-home exercise culture.

What Peloton seems to have gotten right was anticipating the future of the fitness industry - what consumers are looking for beyond just fitness. People now openly share their data so they can compete against fellow riders in both live and recorded sessions. Each instructor is as unique as their playlist, and there's truly a match for every personality or mood. The social network component creates a platform for you to reconnect with old friends, share a "high five" mid-ride with your sister three states away, or join a 14 day "challenge" with your coworkers. And you have to sit in zero minutes of traffic to get your workout on.

Peloton Costs:

  • Bike: $58/month for 39 months at 0% APR, or in full at $2,245
  • Treadmill: $111/month for 39 months at 0%, or in full at $4,295
  • Platform Access: Monthly costs for app/access to their instructors and software is $39/month
  • Digital Membership Only (no bike/treadmill required): Currently offering a 90 Day free trial, then $12.99/month (yoga, strength training, meditation and cardio classes)

The Peloton experience may not be for everyone, but many see it as a type of personal investment given the intangible value it brings:

  • Convenience and comfort
  • Sense of community and loyalty
  • Physical and mental health

Could Peloton have predicted the impact a global pandemic would have on their membership? No. But as we look ahead at life in the "new normal," companies who stay ahead of the curve and changing consumer needs will continue to thrive.

If you would like to receive more information on making smart money moves for your future, be sure to contact us today!


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About the author

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Brandon Hayes

Managing Director, Private CFO®

In 2011 Brandon opted to forego a long-term career in corporate America to join oXYGen Financial because he was impressed by the vision of creating a premier independent financial services firm, which strives to provide unbiased advice to the X & Y Generations.

A native of Westlake, Ohio, Brandon currently lives in Atlanta with his wife Aly, daughter Maryn, son Turner, and their black lab Pepper. He's the youngest of three children and played soccer through college at Elon University. He's an avid runner and enjoys cheering for Cleveland sports teams despite some pretty rough years.

CERTIFIED FINANCIAL PLANNER™ and MBA from Georgia State University in Entrepreneurship. Brandon holds his Series 7 (General Securities Representative), 63, Series 65 (Investment Advisors Law) and Georgia Life, Health and Variable Insurance licenses.

The opinions expressed in this commentary are those of the author and may not necessarily reflect those held by Kestra Investment Services, LLC or Kestra Advisory Services, LLC. This is for general information only and is not intended to provide specific investment advice or recommendations for any individual. It is suggested that you consult your financial professional, attorney, or tax advisor with regard to your individual situation.

Background and qualification information is available at FINRA's BrokerCheck website.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.

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