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5 Must-Know Tips for Building a High-Growth Startup


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September 29, 2022

All startups share a common goal, and that goal is to keep growing in strength. Yet, very few companies get there. In fact, according to the Bureau of Labor Statistics, 20% of startups fail within the first year, 50% within five years, and 65% within ten years.

The reasons why startups fail are deeply rooted in how founding teams strive for growth. The frenzy of developing an innovative product or service often causes them to overlook some core factors. These include long-term thinking and a lack of care for individual employees. As a result, they may create a company that does not have the foundation it needs to last.

Luckily, your startup does not have to share the same fate. Below, you will find a list of several must-know tips for building a high-growth startup. If you follow them to the letter, you should be able to achieve your business goals with relative ease!

Think Long-Term

One of the most common mistakes startups make is failing to prepare for the future. They might have a great product or service, but they do not have a plan for how to scale their business. As a result, when they start to experience growth, they are unable to handle it and quickly crumble.

To avoid this, you need to have a plan for how you will scale your business. This plan should include everything from understanding your financial projections to putting in the effort to monitor the prices and offers of your competition. This way, you will be able to handle whatever comes your way and continue growing without issue.

Care for Your Employees

Another critical factor many startups overlook is the importance of employee satisfaction. Your employees are responsible for executing your vision and driving your company forward. If they are unhappy, it will reflect in their work. Keeping them satisfied will make them eager to help you achieve your goals.

With that in mind, you should strive to create a company culture that puts your employees first. It means offering competitive salaries and exceptional benefits, such as paid leave, affordable health insurance, and tuition reimbursement. Investing in their development is also essential. Without it, your employees might end up feeling like they are stuck in a dead-end job, leading them to start looking for greener pastures.

Be Willing to Pivot

The ability to pivot is another essential quality of successful startups. No matter how much you plan, there is always a chance that something will not go according to plan. When this happens, you need to be willing to change your strategy.

This willingness to pivot can come in handy in a number of different situations. For example, if you had initially planned to launch your product in one market but find that another industry branch is more receptive, you can quickly pivot and focus your efforts there. The key here is to be flexible and adaptable to take advantage of any opportunity that comes your way.

Focus on the Customer

At the end of the day, your customers are the ones who will determine whether or not your startup is successful. This is why focusing on providing them with an excellent experience is so important. Every part of their customer journey should be designed with their needs and wants in mind.

Additionally, you need to be willing to listen to feedback and make changes to your approach to customer service. This feedback can come in the form of online reviews, surveys, or even one-on-one conversations.

By constantly being on the lookout for ways to improve, you will be able to ensure that your customers are always happy, which will lead to more growth for your startup. It is a straightforward method to secure more sales and grow your business.

Keep Things Simple

One of the biggest mistakes an upcoming startup can make is complicating its business model. You might feel compelled to offer a million different features or services, but this is rarely the case. In fact, it is often better to keep things simple.

By offering fewer products or services, you can focus your efforts on perfecting them. This way, your customers will be more likely to have a positive experience and become repeat buyers.

On top of that, a simpler business model will be easier to scale, which is essential for a high-growth startup. It allows you to expand your offer and attract more customers naturally.

In Conclusion

If you want your startup to be successful, you should look beyond creating an innovative product or service. You also need to build a solid foundation so your company can withstand the challenges of growth.

This focus should include a few key things, such as long-term thinking, caring for your employees, and being willing to pivot. In addition, you need to ensure that you are always putting your customers first and keep things simple and easy to scale.

By doing all the things listed here, you should be able to create a high-growth startup that will withstand the test of time. Use this advice to people your startup to stardom. Good luck!


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About the author

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Andy Redan

Andy Redan is a content writer whose primary focus is to create high-quality articles on new technologies. His other main fields of interest are business and home renovations.

The opinions expressed in this commentary are those of the author and may not necessarily reflect those held by Kestra Investment Services, LLC or Kestra Advisory Services, LLC. This is for general information only and is not intended to provide specific investment advice or recommendations for any individual. It is suggested that you consult your financial professional, attorney, or tax advisor with regard to your individual situation.

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