a man in a hard hat holding a rocket

Media / Blog

Tariffs Overview: The Good, The Bad and The Ugly

Prev

Recession-Proof Your Finances| Essential Safeguards for Uncertain Times

March 30, 2025

There has been a lot of chatter about the administration's use of tariffs in the past few weeks. But what exactly are Tariffs? Why can they be beneficial and how can they be detrimental? Basically, Tariffs are a tax on any products that come from an outside country. Additionally, tariffs can be used as a way to protect the production inside the home country or to disincentivize imports from a foreign country.

Who Pays for Tariffs?

The ultimate question is: Who pays for tariffs? In the end, the consumer bears the cost, as they are the ones purchasing the product. However, foreign exporters may also be impacted. If they wish to maintain access to the U.S. market, they may need to lower their prices to remain competitive against domestic producers. Otherwise, they risk being outpriced by local sellers. In this way, foreign producers also absorb part of the tariff's burden.

The Good: Leveling the Playing Field

Where Tariffs can be good is that it levels the playing field on the pricing of certain products. For example, if farmers in the US have more expensive wages to pay, more regulations to follow for food production or any other expense that the foreign countries don't have to pay, then a tariff raises the prices of the lower priced imports and gives the farmer an equal chance to compete and sell in the market.

Another area is that some people believe tariffs are a way to protect national security. One recent example is that during the Covid Pandemic there was a cut in production of certain items like microchip processors and medication. Due to global trade, these were mostly imported products (over 80% of antibiotics or the APIs for medicines came from China in 2019). The US consumer had been so accustomed to the lower priced products, the domestic producers could not compete and eventually quit supplying it domestically. When the foreign country no longer provided the product, due to lockdowns, the US had no way of producing it or keeping up with the demand. This was causing huge shortages and panic and the shortages also led to higher prices and inflation. If the US keeps production in country, there is less of a risk of being shorted on product in the event of a war or any other global issue. There needs to be a balance between having no domestic production and literal dependency on a foreign country.

The Bad: Market Distortion and Economic Harm

However, with all good things, there are the unfortunate side effects. In a true free market capitalism, the global free trade should be mutually beneficial for all parties involved. The importing country is getting lower priced and sometimes better quality product, while the exporting country has a larger base of consumers in order to sell more products. In fact, if there were multiple countries making meds or processors pre-pandemic, this would not have been an issue. Major corporations moved production facilities to other countries to avoid a pandemic type shortage in the future. Smaller developing countries that are trying to grow in global trade need a free market situation so they can compete on the global stage. The developed countries that receive the products are more than happy to obtain items at lower prices. Tariffs hurt the smaller countries by making it hard for them to get their products into the hands of consumers and stalls their development.

The Ugly: Trade Wars and Retaliation

The consumer is also harmed. Not only do they ultimately end up paying the tariff, but they may also be subject to lower-quality domestic production. The protectionist strategy of "protecting the domestic producer" typically prevents domestic producers from creating higher quality or lower priced goods, as there is no incentive without competition.

In the 60s and 70s, the US automakers were protected from the better fuel-efficiency products coming from other countries (not necessarily due to tariffs, it was more of a diplomatic protectionist strategy). Most people look back on that era and see the negative effects of a protectionist strategy. The US automakers did not adapt to the more efficient vehicles of the Japanese and European automakers. They did not have any incentive because during that time frame there was limited availability for the foreign imports. By the 80s, the limitations were removed, and the Japanese and European cars flooded the US market, and the US automakers were forced to make changes. Protectionism does not benefit the consumer; it only benefits the producers.

The ugly part of the simmering tariff war is when there is a retaliatory effort to stop the tariff war by ironically raising tariffs. This is more like pouring gasoline on a fire rather than trying to subside the issue at hand. There is no doubt that the US has been on the short end of the stick when it comes to allowing other countries to pour products into the country while the foreign countries protect their own producers. However, trying to stifle the unfairness by adding a tariff isn't the answer.

The Bottom Line

Tariffs will not fix the US global trade deficit. By improving quality, removing regulations, incentivizing innovation and making US products more desirable abroad, the trade deficit should fix itself. Trying to punish other countries for providing things that the US consumers want to buy doesn't solve any problems. It is evident that there are some countries that have been taking advantage of the generosity of the US and even some that unilaterally have tariffs on US exports. If they are not looking out for the US interest or seeking fair trade, then a tariff is good leverage. But a trade partner with no issues, other than cheaper products, is not reason enough to slap tariffs. If the goal is to temporarily use it for leverage, the president has that right. If the goal is to protect the domestic producers or claim it is for national security, then it never works long term. Just look at the protectionist strategy in North Korea. Their goal to protect their local production and to have no dependency on any other country has led to mass starvation and devastation. They should be the cautionary tale of against protectionism, not the game plan for the US.

Next

Tax Document Retention: The Smart Audit Shield l Why Forever Matters

About the author

Brian Watson

Brian Watson

Vice President, Private CFO®

Brian is a true Atlanta native and graduated from Walton High School. He got his Bachelor's degree in Business from Samford University in Birmingham, AL and then his Master's degree from Beeson Divinity. He is blessed to be married to his best friend, Jen, and they have 4 amazing kids (elementary, middle and high school aged). He is active in his community by serving as a deacon at Johnson Ferry Baptist Church and helps lead their Children's Worship Service called Kid's Church. He also serves on the board at East Cobb Christian School and East Side Baseball Association, coaches soccer in the Upward sports program at Johnson Ferry and coaches baseball at East Side Baseball. And if there is ever any free time from all this, he likes to run with his dog or sit on the back deck with friends/family or just read a good book.


Securities offered through Kestra Investment Services, LLC (Kestra IS), member FINRA/SIPC. Investment advisory services offered through Kestra Advisory Services, LLC (Kestra AS), an affiliate of Kestra IS. oXYGen Financial is not affiliated with Kestra IS or Kestra AS. Kestra IS and Kestra AS do not provide tax or legal advice. Investor Disclosures: https://bit.ly/KF-Disclosures

The opinions expressed in this commentary are those of the author and may not necessarily reflect those held by Kestra Investment Services, LLC or Kestra Advisory Services, LLC. This is for general information only and is not intended to provide specific investment advice or recommendations for any individual. It is suggested that you consult your financial professional, attorney, or tax advisor with regard to your individual situation.

Background and qualification information is available at FINRA's BrokerCheck website.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.

Sign Up

Sign up for our exclusive Sunday Paper with a weekly market commentary, insightful personal finance blogs, and life changing education guides.

Email sign up

Securities offered through Kestra Investment Services, LLC (Kestra IS), member FINRA/SIPC. Investment advisory services offered through Kestra Advisory Services, LLC (Kestra AS), an affiliate of Kestra IS. oXYGen Financial is not affiliated with Kestra IS or Kestra AS. Kestra IS and Kestra AS do not provide tax or legal advice. https://Bit.ly/KF-Disclosures

This site is published for residents of the United States only. Registered Representatives of Kestra IS and Investment Advisor Representatives of Kestra AS may only conduct business with residents of the states and jurisdictions in which they are properly registered. Therefore, a response to a request for information may be delayed. Not all products and services referenced on this site are available in every state and through every representative or advisor listed. For additional information, please contact Kestra IS Compliance Department at 844-553-7872.

PLEASE NOTE: The information being provided is strictly as a courtesy. When you link to any of the web sites provided here, you are leaving this web site. Kestra IS and Kestra AS makes no representation as to the completeness or accuracy of information provided at these web sites. Nor is Kestra IS and Kestra AS liable for any direct or indirect technical or system issues or any consequences arising out of your access to or your use of third-party technologies, web sites, information and programs made available through this web site. When you access one of these web sites, you are leaving our web site and assume total responsibility and risk for your use of the web sites you are linking to.