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Long-Term Care Awareness Month I Planning for the Inevitable with Compassion and Confidence

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November 02, 2025

The only thing worse than losing a loved one is watching their slow decline. The man who was once "Superman" to his children can suddenly meet his own kind of kryptonite — a serious health challenge. The woman who could bake a cake from scratch without glancing at a recipe may one day struggle to tie her shoes or remember why she walked into the living room. Long-term care isn't just a devastating experience for the person in need — it can be emotionally and financially draining for the family members who step in to help. The best word to describe someone who requires long-term care is often "frail." And frailty isn't limited to mental decline — it can also come from physical deterioration over time.

Understanding Long-Term Care and Activities of Daily Living (ADLs)

The medical community defines Activities of Daily Living (ADLs) as the six essential tasks that determine a person's ability to live independently:

  1. Feeding - The ability to eat unassisted
  2. Dressing - The ability to put on and take off clothing
  3. Transferring - The ability to move from a bed to a chair
  4. Bathing - The ability to maintain personal hygiene
  5. Toileting - The ability to get on and off the toilet unassisted
  6. Continence - The ability to control bladder and bowel functions


If an individual loses the ability to perform two or more of these six ADLs, they qualify for long-term care. The only exception is when someone is diagnosed with a cognitive condition such as Alzheimer's or dementia. In those cases, even if they can technically perform these activities, they may still require assistance because they cannot live independently.

The Financial Reality of Long-Term Care

November is Long-Term Care Awareness Month, a timely reminder for families to review their personal financial situations and discuss how they'd handle this serious — and often expensive — possibility.

In the United States, approximately 10% of all medical expenses occur during the final year of life. Even more striking, over 60% of those costs are tied to long-term care, including nursing homes and in-home health services.

For most families, the two biggest challenges are deciding when to move a loved one into a care facility and figuring out how to pay for it. Unfortunately, Medicare — the program many people rely on in retirement — does not cover most long-term care needs.

What Medicare and Medicaid Really Cover

Medicare provides critical coverage for major medical needs such as hospital visits, doctor appointments, and hospice care. However, it does not pay for assisted living, nursing homes, or ongoing in-home health care.

Medicaid, on the other hand, can cover these costs — but only for individuals who are financially destitute. A common misconception is that people must sell their homes to qualify. That's not true. But they do need to have very few assets in their name.

Additionally, there's a five-year "look-back" period on any gifted assets. So if someone transfers money to family members in hopes of qualifying for Medicaid, those funds can still be counted against them.

For everyone else — those who don't qualify for Medicaid — there are only three main ways to pay for long-term care.

  1. Cash and Investments

This is the most common method. Families often liquidate investments, CDs, or savings accounts and combine those funds with Social Security or pension income to pay for care.

While straightforward, this approach comes with serious downsides — such as unexpected taxes, penalties, and the rapid depletion of retirement savings. Without a solid plan, these costs can quickly erode a family's financial stability.

  1. Traditional Long-Term Care Insurance

If you already have a traditional long-term care (LTC) policy, it's important to review it with a financial advisor or Certified Financial Planner™. These older policies can still provide excellent benefits, but it's essential to ensure the coverage, premiums, and terms still fit your current needs.

For those without an existing policy, new traditional LTC plans are becoming harder to find and often more expensive. Still, an advisor can help you determine if this route is right for your situation.

  1. Hybrid Life Insurance or Annuity Plans

The most flexible and increasingly popular option is a hybrid life insurance or annuity plan with built-in long-term care protection.

Unlike traditional LTC policies, hybrid plans provide a death benefit or remaining cash value to beneficiaries if the long-term care coverage isn't used. This ensures your investment benefits your loved ones no matter what happens.

For younger individuals, hybrid plans also tend to be more affordable and allow you to lock in both life and long-term care protection early — before health changes make coverage difficult to obtain.

Why Planning Ahead Matters

Beyond the financial burden, long-term care often creates emotional strain among family members. When the time comes to make difficult decisions, families can struggle to agree — some want to move a loved one into professional care quickly, while others try to delay in hopes of saving money.

A long-term care policy eliminates much of that stress. It's a way for parents or loved ones to say, "It's okay to move me into a facility — I've already taken care of it."

The greatest gift you can give your family is clarity and preparation. Having a plan in place means your loved ones don't have to debate whether it's financially possible to hire in-home care or find a quality nursing facility. They'll know your wishes — and that you've already provided the resources to make them happen.

Start the Conversation This November

Long-term care planning isn't just about anticipating decline; it's about preserving dignity, control, and peace of mind for yourself and those you love.

This Long-Term Care Awareness Month, take time to discuss this topic with your family before the holiday season begins. Review your existing plans and contact us about how to safeguard your future and your family's financial well-being.

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About the author

Brian Watson

Brian Watson

Vice President, Private CFO®

Brian is a true Atlanta native and graduated from Walton High School. He got his Bachelor's degree in Business from Samford University in Birmingham, AL and then his Master's degree from Beeson Divinity. He is blessed to be married to his best friend, Jen, and they have 4 amazing kids (elementary, middle and high school aged). He is active in his community by serving as a deacon at Johnson Ferry Baptist Church and helps lead their Children's Worship Service called Kid's Church. He also serves on the board at East Cobb Christian School and East Side Baseball Association, coaches soccer in the Upward sports program at Johnson Ferry and coaches baseball at East Side Baseball. And if there is ever any free time from all this, he likes to run with his dog or sit on the back deck with friends/family or just read a good book.


Securities offered through Kestra Investment Services, LLC (Kestra IS), member FINRA/SIPC. Investment advisory services offered through Kestra Advisory Services, LLC (Kestra AS), an affiliate of Kestra IS. oXYGen Financial is not affiliated with Kestra IS or Kestra AS. Kestra IS and Kestra AS do not provide tax or legal advice. Investor Disclosures: https://bit.ly/KF-Disclosures

The opinions expressed in this commentary are those of the author and may not necessarily reflect those held by Kestra Investment Services, LLC or Kestra Advisory Services, LLC. This is for general information only and is not intended to provide specific investment advice or recommendations for any individual. It is suggested that you consult your financial professional, attorney, or tax advisor with regard to your individual situation.

Background and qualification information is available at FINRA's BrokerCheck website.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.

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Securities offered through Kestra Investment Services, LLC (Kestra IS), member FINRA/SIPC. Investment advisory services offered through Kestra Advisory Services, LLC (Kestra AS), an affiliate of Kestra IS. oXYGen Financial is not affiliated with Kestra IS or Kestra AS. Kestra IS and Kestra AS do not provide tax or legal advice. https://Bit.ly/KF-Disclosures

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