Entrepreneur Series – Lesson 3 – Know Your Role As The Owner

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Entrepreneur Series | Lesson 3: Know Your Role As The Owner


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June 28, 2013

As an entrepreneur starting a new business, you often have to wear the hat of cook, dishwasher, accountant, and general manager.   However, one of the biggest mistakes a young owner will make is not quickly clarify their role within the organization.   Far too often, new entrepreneurs will try to control every aspect of a new business which inevitably slows the growth of the organization.  In some cases, it can make hiring and training new people so difficult it can be destructive to the success of a company.

One of things I recommend to new business owners is to draw a T chart with one axis being things you like to do and one access being tasks that you are good at.    What you should quickly try to figure out in the early stage of a new company is to list all of the items that you are good at and those tasks that you like to do.    After figuring out this critical piece of analysis, you should begin to try to surround yourself with others who you delegate the things you aren’t good at and you don’t like to do.

Here a few tips to consider when trying to figure out what your role is as the owner of a start up.

    1. Your PassionWith the thousands of successful business owners I have known and worked with over the years, the very best of entrepreneurs are the ones who define their role by their passion.  If you are excited about what you are doing every day, the people you hire that work for you will feel that energy through the organization until it becomes infectious.
    2. Your Skills- You have had both formal schooling as well as informal training through odd jobs over your life.   Think about the courses in school that you excelled at the most and why you did very well in those classes.  Think about the jobs where you wanted to work overtime because you loved what you were doing and you were successful in the tasks that were given to you.  It is important that you maximize your strengths.
    3. Your Vision- Your role within your new entrepreneurial venture should always be focused around the bulls eye of your company.  If you had a target to shoot at with a bulls eye in the middle, what words or goals would be written on that bulls eye?  It is important that your energy gets focused on the things that drive the vision of where you want to be in 1, 3, or 5 years.

This is part three of a ten part series on entrepreneurship.   Many owners try to be a jack of all trades and sink the ship on their new company by not focusing on what matters most.  Know your role!

Entrepreneur SeriesLesson 1 – Being Undercapitalized , Lesson 2 – Incorrectly Pricing Your Product Or Service

Written by:
Ted Jenkin

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